Mental Performance Coaching

Turn Adversity into Achievement

An Open Letter to Elite Athletes 

Dear Athlete,

Grief is a natural and profound emotion that can deeply impact your sporting journey. Whether it’s the loss of a loved one, an injury, a school or career setback, or a personal disappointment, grief can feel overwhelming and disrupt your focus, energy, and motivation.

At Grief 2 Gold we know grief and loss can be transformed into a powerful tool for growth, resilience, and enhanced performance. When properly processed, grief can help you develop a deeper understanding of yourself, increase your mental fortitude, and create stronger connections to your sport. Grief can serve as a catalyst for personal growth, enabling you to come back stronger, more consistent, and capable of accomplishing your performance goals.

At Grief 2 Gold we believe in your ability to work through the grieving process and emerge stronger than ever. Together, let us embrace and process grief, so it becomes a stepping stone toward your greatest achievements.

Yours in sport and personal growth,

Grief 2 Gold team

Our Mantra

Want it. Own it. Use it. Do it.

At Grief 2 Gold, we work with athletes who have experienced:

  • Loss of a Loved One

  • Career ending injury

  • Loss of Sporting Identity

  • Injury to Teammates

  • End of a Sports Career

  • Loss of Teammates

  • Financial Challenges

  • Transition to a New Team or Environment: Leaving Family, Friends, Home

  • Loss of Championship or Game

  • Loss of Health, Serious Illness or Physical Ability of a Family Member or Self

  • Burnout

  • Post Event Blues

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After working with Grief 2 Gold athletes experience:

Consistency in Performance Athletes establish emotional stability, leading to more consistent performance.

Emotional Regulation Grieving athletes become more adept at managing their emotions, a valuable asset during high-pressure situations.

Heightened Performance Mindset Development of a more positive and growth-oriented mindset allows athletes to see challenges as opportunities.

Greater Sense of Understanding Grief is a transformational experience. Athletes gain a deeper understanding of themselves leading to increased performance.